Thursday, March 26, 2009

GOOGLE ADVERTISING COOKIE AND PRIVACY POLICIES

What is the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.

What should I put in my privacy policy?

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative, or NAI, which suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

SOURCE: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=100557




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Wednesday, March 18, 2009

GOOGLE KNOWS WHAT YOU SEARCHED LAST SUMMER


Google knows who you are. It knows what you search for. It knows what you had for dinner last night and exactly where you like your back to be scratched. And, starting Wednesday, it will deliver ads tailored directly to you.

In a blog post titled "Making ads more interesting," VP of Product Management Susan Wojcicki describes Google's decision to move into behavioral advertising. To wit:

We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest -- say sports, gardening, cars, pets -- with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

In other words, the ads Google displays won't just pull from the search terms you're using. Google will also look at all the sites you've visited lately. So if you're searching for, say, "baby wipes" and all you see are ads for porn, Google knows you've been a naughty little monkey.

[Note: Porn is not one of Google's officially sanctioned "categories of interest," but you get the idea.]

The concept isn't new; behavioral ad companies were all the rage a few years ago, which is why AOL, Microsoft, and Yahoo all bought one of their very own. But Google is the proverbial 8,000-pound gorilla -- when it does something, there's usually a boatload of banana peels to slip on.

There are limits, of course. Google associates the ads to a cookie in your browser, not your identity; so it will know about the naughtiness, but won't know which monkey is responsible. If you don't like the idea of Google delivering ads based on your surfing habits -- or you want it to know some of your interests, but not all of them -- you can change the settings in Google's Ads Preferences Manager. You can also opt out entirely, and install a plug-in for IE or Firefox that maintains your opt-out choice even when you nuke all your other cookies.

Article Source: Warshock



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Wednesday, March 11, 2009

BEST PLACE TO PUT ADSENSE ADS

I really don't have an idea on where are the best place to put the ads in my blogs so I searched and I found an article from google adsense which is very helpful.

Source:
Google Adsense Support

The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself w
hen considering where to position your ads:

  • What is the user trying to accomplish by visiting my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users' way?
  • How can I keep the page looking clean, uncluttered and inviting?

Certain locations tend to be more successful than others. This "heat map" illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other thing being equal ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them.



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Sunday, March 1, 2009

WIDGETBUCKS

If you are a blogger and want to earn a little cash from your blog, here's another opportunity for you - Widgetbucks.

Your site visitors want one thing: your content. Why not make a little cash by displaying rich media ad widgets that complement what you have to say?

All you have to do is:

1. Click the banner below to Sign Up

Earn $$ with WidgetBucks!


2. Customize

Customize your widget colors, sizes and categories, or have Yieldsense auto-select the category for you to maximize performance.

3. Publish

Their Ad Network integrates with Blogger, TypePad, WordPress, Movable Type, and other large blogging platforms making it even easier to drop in widgets. When users click your ads, you get paid.

They have a Referral Program

With WidgetBucks' Referral Program, affiliates can earn a 15 percent referral fee based on the commissions earned by the people they refer. Affiliates receive this 15 percent for the full 12 months after the new member joins. Payouts to affiliates are monthly, along with their commission checks.


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