Providing information as per your visitors requirement will work great in the recession period because in this time people do not have money to spend. Now, you have to decide what will be your site theme which will bring more visitors for you. For this you have to search net for an ad network to make money. Basically you will get many options out of that you need to choose one first if it doesn't work then go for the another options. Most ad networks are easy to use and you do not have to worry about the getting advertisers you share in the revenue.
The most important factors you need to do to make money and be successful is to promote you site. In this case if you don't have sufficient money for online promotion then you just go for some of the free methods, it will also help you to earn lot of money & get visitors to your site. This will be the key for you to make money and get rich online.
So, why are you waiting for? Just go ahead. I hope this post will help to all of those who want to start online money making business in this recession period.